Did you know that staged homes sell for an average of 6% above asking price and sell in half the time? In this episode of Aloha O’ahu, I’m going to show you why staging matters when selling your home. I’ll explain how to get your house ready to list on the market and show so you can make buyers fall in love with it.


Making A Good Impression

One of the most annoying—and one of the most important—things about selling your house is getting it ready to list it on the market and show. While you may think that base from the 80s looks great in your living room, I'm sorry to tell you that it needs to go. If you want to squeeze every dollar out of your home sale, you need to make it look not just average, but fabulous.

The idea here is really simple. You want to make potential buyers fall in love with your home the same way that you did. Buying a new home is an emotional decision for someone to make, and most people don't wake up one day and plan on buying a new house. They plan on it for months, sometimes even years. Because it is such an important purchase, most people want to make that investment in a place that they fall in love with.

How your house looks really matters. When anyone is falling in love with anything, they'll do it based on a first impression. First, you have to neutralize your house so that buyers can picture themselves living there, not how you live there. You start this process by depersonalizing and decluttering. Next, you stage.

The Most Important Rooms To Stage

Houses that are staged sell faster and for more money because staging allows people to visualize how they will be living there. Staging is a visual process, so let's visualize. The most important room to stage in your house is the family room. This is usually a large, comfortable space where family and friends gather. Staging will help potential buyers visualize how they will spend time in the space relaxing and socializing with their friends and family.

The next room to stage that's going to provide the best return is your kitchen. Think of how much time you spend in the kitchen. For me, it's not only a place to cook but a place to talk. Whether it’s a story about the day or going over the kids’ homework, we tend to use the kitchen to come together and spend other quality time.

The next room I would recommend staging is the primary bedroom. The first question I always get from buyers is, “Will all of my bedroom furniture fit here?” Your buyer needs to be able to envision their own furniture in that space to imagine getting a good night's rest.

Staging Costs

Now I know what you're all thinking: that sounds great, but how much is it going to cost me? The cost of staging will differ based on the size of the property and the number of rooms that need to be staged. Realistically, we're looking at around $5,000 for an average-sized home, and it goes up from there.

The real question you should be asking yourself when thinking about selling your home is not how much the staging is going to cost. Rather, it’s what will provide the best return on investment. If I could spend $10,000 to sell quickly and make an extra $100,000, I would take that deal. Spending a few thousand early may convert into tens or hundreds of thousands of dollars later.

Selling For Top Dollar

I hope this video gave you some insight into why staging really matters. Not only will you sell faster, but you’ll also get the most money for your investment. If you have any questions about staging or selling your property, please feel free to reach out and ask. I’ll be happy to help!

Don't forget to subscribe to my channel to find out more information about living and real estate on the island of O’ahu. Stay tuned to the next episode of Aloha O’ahu to see what I feature next!