Did you know that selling your house successfully takes more than just sticking a sign in the yard and listing in on the MLS? In this video, I’m going to show you how to get the most exposure on your property and get it sold for top dollar. I’ll explain the importance of first impressions and explain why your realtor’s marketing plan is essential.


The Importance Of Marketing

Today, any realtor can take your listing, pop a sign in the yard, and put it on the MLS. If you want to sell your home fast and for top dollar, you need a marketing plan. One of the ways you may want to qualify your agent is to ask them what they are doing to market your home.

In addition to listing it on the MLS, the difference between an agent who understands marketing and your cousin Ethan who just got his license could mean tens or hundreds of thousands of dollars in the long run.

Professional Photos And Videos

The first thing we want to do is get amazing photos and videos. Once the property is ready to be shown, it's time to hire a professional to take pictures and videos. Your home's first showing will take place online, and if it doesn't look great, then it could cost you in-person showings.

Unlike some realtors who use their iPhones, we hire a professional to handle this for you. The statistics on professional photography speak for themselves. We also decide if drone photos would be a benefit for that particular property. Is it a large piece of land? Is the home near the beach? Are you on a perimeter lot? Do you have other views? We take all of that into consideration.

The photos inside the property need to show off the main selling features of the property, such as kitchen details, bathrooms, the flow of all the rooms, and the views. Rooms trigger emotion, and you are showing the buyers how they are going to live in the space. It's not just about the room itself, it's about lifestyle. It all needs to be shot in the best light possible.

If we decide to shoot a video, it will be a walkthrough of the house and—more importantly—showcase the flow of the home. We also do this with a program called Matterport which allows you to walk through the home virtually. Quality visual media gives you an extra advantage in marketing your homes to the masses that cheap photos cannot do.

Getting Your Home Online

Once we have the photos and the videos ready to go, it's time to get ready to list your home and feature it online. Your home will be posted online and broadcast to all of the largest home search websites as well as the media connected to Century 21.

The top four websites include Zillow, Trulia, and Realtor.com, and have close to 100 million visits per month. They allow people to search on the national and international levels. In addition, your property will be featured on my website, the company's website, and you will get your own personal property website.

In addition, we’ll list to the MLS (the multiple listing service). The MLS is great on a local level and will make your property available to all of the real estate agents on Oahu. It will also make it available to anyone who looks at the board of realtors website, hicentral.com. Please keep in mind we don't just feature the property on the MLS; we position it, and taking great photos is a part of that. They speak without words, and we put thought into how they're ordered as well as how they're described.

We also carefully craft the listing remarks intentionally, not just writing out your basic “four-bedroom two-bath home.” Rather, we make your property more appealing online. The vast majority of home buyers are represented by an agent, so we want to advertise your property to the local community as well as the general population.

Generating A Buzz

The next step in the process is marketing your property on social media and creating a buzz about it. Positioning your property on sites such as YouTube, Facebook, and Instagram is key to generating initial interest. Additionally, using social media to advertise your property for sale gives us a way to reach 1000s of eyeballs. We do this not only through posts but also through buying ads, and it goes on from there.

Once we list your home and introduce it to the widest market possible, we must be most aggressive in the first two weeks that your home is listed. This is your best chance to sell your home for top dollar. We arrange and coordinate open houses, increase the signage, and are also all over social media so that that will create the buzz that we need.

Getting You Top Dollar On Your Sale

I hope this showed you the importance of not only marketing your property for sale but being intentional about it. Marketing plays a key role in getting top dollar for your home, if that's your goal.

I help people just like you sell their properties every day, and I would be happy to assist you. Of course, not every detail is covered here, but I'm happy to answer any further questions you may have. Please feel free to reach out at any time and I’ll be happy to connect.

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